Insights by Apoorv

Welcome to The Second Layer.

I create visual stories that uncover the hidden systems, incentives and second-order effects shaping business, technology, finance and India’s future.

Every episode begins with a surprising question and goes beyond the surface to explain how the world actually works—using research, storytelling and powerful visuals.

For sponsorships, events and business enquiries:[email protected]

For anything else: [email protected]

I’m Apoorv, a former Vice President at Goldman Sachs. After seven years in the corporate world, I left to build thoughtful, cinematic stories that make complex ideas easier to understand.